Branding + Design + UI/UX

Mystic Powerboats

Mystic Powerboats is a premier manufacturer of high-performance, fully customizable speedboats, catering to a clientele that values luxury, speed, and precision craftsmanship. When working with their team, I focused on elevating their digital presence and marketing materials to match the high-end nature of their brand.

My involvement included designing the website layout, which served as a key digital touchpoint for potential clients. The site was designed to feel bold, clean, and modern—reflecting both the power of their boats and the sophistication of their audience. We achieved this aesthetic through the use of large, overlapping typography that commands attention, strategic use of white space to maintain clarity and elegance, and immersive, high-resolution imagery that puts the spotlight on the boats themselves.

Beyond the website, I also designed a series of advertising campaigns tailored to different Mystic models. Each campaign was crafted to emphasize the distinct features and performance capabilities of each boat while staying true to the overarching brand tone—refined, confident, and elite. These campaigns were deployed across both digital and print platforms, creating a cohesive visual narrative that reinforced Mystic's position as a leader in the luxury marine industry.

As part of the brand refinement process, I also made subtle but intentional updates to their existing logo. These adjustments helped bring the logo into alignment with the elevated brand direction—enhancing its legibility, balance, and overall sophistication without losing the equity it had built over the years.

The result is a brand experience that feels as powerful and premium as the boats Mystic creates—one that resonates deeply with their discerning, performance-driven clientele.