Branding + Design + UI/UX

Andrew & West

Andrew & West is a boutique consulting agency founded by two brothers who wanted to elevate their offering and attract an upscale clientele. Their ideal clients are well-established companies that have experienced significant growth and are now seeking clear strategic guidance for their next phase. To secure this level of business, Andrew & West needed a brand identity that immediately conveyed confidence, expertise, and sophistication.

Drawing inspiration from the timeless elegance of the ‘Mad Men’ era, I crafted a visual system that feels both classic and contemporary. The logo’s rich dark and light brown palette evokes the warmth of aged leather and polished wood—materials associated with exclusivity and tradition. I paired a refined, high-contrast serif for headings with a clean, modern sans-serif for body copy, ensuring legibility while reinforcing the brand’s dual heritage of heritage and forward-thinking.

Photography and graphic treatments further cement this aesthetic: black-and-white environmental portraits capture the brothers in moments of thoughtful deliberation, while subtle duotone overlays introduce brand colors in a way that feels intentionally curated rather than forced. Throughout every touchpoint—business cards, proposal templates, and the website—the brand speaks in a consistent tone: authoritative, poised, and distinctly upscale. This updated identity positions Andrew & West to compete at the highest level of the consulting market and resonate with the discerning decision-makers they aim to serve.

Andrew & West needed a clean, straightforward website—but simple doesn’t have to mean dull. Their branding is minimal yet bold, so it was important that the website reflected that same sense of clarity and impact. The goal was to create a digital experience that felt intentional and refined while still being engaging.

As users scroll through the site, they are taken on a thoughtfully designed journey. The layout is interactive and purpose-driven, gradually revealing key information in a way that feels natural and intuitive. Visitors first discover why a consulting partner like Andrew & West might be necessary, especially for businesses at a turning point. The site then outlines the specific services they provide, introduces the founding partners and their expertise, and builds a compelling case for why Andrew & West are uniquely positioned to drive meaningful results. The experience culminates in a clear and inviting call to action, encouraging prospective clients to take the next step.

Throughout the site, the user experience is guided by strategic storytelling and clean design principles. Every section is crafted to answer a potential question or concern a visitor might have—whether it’s “What does this firm do?” or “Why should I trust them?” The result is a seamless, confidence-inspiring journey that mirrors the agency’s consulting approach: focused, thoughtful, and effective.

Below, you can view a walkthrough of how the site flows and scrolls, demonstrating the balance between simplicity and sophistication.