Branding + Design + UI/UX + Layout

AchieveAbility Therapy Solutions

AchieveAbility Therapy Services is dedicated to providing expert support for children facing developmental challenges. When approaching the rebrand, it was important to create an identity that felt warm, approachable, and rooted in trust—something that would resonate with both children and their parents.

Because the organization works closely with children, I wanted the branding to feel organic, playful, and relatable, while also conveying a sense of calm and professionalism. This balance of child-friendly design with a reassuring tone became the foundation of the new visual identity.

As part of the rebrand, I took their existing starfish logo and refined it—softening the edges and shaping it in a way that felt more natural and expressive. This subtle transformation gave the mark a more whimsical and welcoming quality. I introduced a palette of three calming teal shades, which not only evoke a sense of tranquility but also symbolically represent their three core therapy services: ABA Therapy, Speech Therapy, and Occupational Therapy.

Typography played a key role in communicating the brand’s personality. I chose a rounded, organic typeface for the primary logo type to enhance its friendly, child-centered appeal, while pairing it with a clean sans-serif subtitle to maintain a sense of professionalism and credibility.

To support the brand system, I designed a pattern inspired by ocean waves, presented in a modern composition that echoes the movement and rhythm of the starfish logo. The overall color application throughout the brand is soft and gentle, used in an intentionally organic way to create a sense of ease and familiarity. Rounded edges and fluid shapes were used consistently across all visual elements to ensure the brand feels approachable for children and reassuring for parents.

This rebrand helped AchieveAbility Therapy Services present themselves with a clear, empathetic identity—one that reflects their dedication to developmental growth in a way that’s both professional and deeply human.